From Doing to Being: The Ultimate Shift Every Coach Must Make
- Cindy Hosea
- Mar 25
- 5 min read
Updated: Apr 8
There’s a moment in every coach’s journey when they realize that the magic of coaching doesn’t come from pulling a rabbit out of a hat with the perfect insight or strategy—it comes from how they show up.
At first, it’s tempting to think that being a great coach means delivering profound wisdom, asking the perfect question, or impressing clients with brilliant solutions. But real coaching—the kind that leads to deep, lasting transformation—requires something different: a shift from doing to being.
So, what does that shift actually look like in practice? It comes down to five key areas where a coach must let go of the need to perform and instead embrace presence. Let’s explore each one with real-world coaching scenarios and the ICF competencies they demonstrate.